Custom hair replacement for men and women
BY NICOLE MC DERMOTT
Clara Campos wants people to feel good-looking and confidant as they move through their day. “When people know they look good, it increases their self-esteem,” she explained. “They carry themselves differently, present themselves differently, and other people respond to them differently.” To that end, she has worked in the hair replacement industry for about 25 years. “We create hair systems for clients that are either experiencing hair loss through natural causes or because of medical problems,” she said. “Although a lot of our clients come in for cosmetic reasons, we do help hundreds of clients with a variety of medical reasons.”
Alopecia can cause bald patches on a person’s head in small areas, or the whole scalp. Chemotherapy is also a common culprit in hair loss. Some long-term medication can have significant hair-thinning effects on patients, as well. “The cause doesn’t matter very much,” Clara explained. “The effect can be profound on a client regardless.”
“The hair replacement industry has evolved over the years. The clientele is no longer typically baby boomers, but the Generation X and the Millennials. They come to the salon knowing exactly what they are looking for. Having been raised under the mantra ‘follow your dreams’ and being told they were special, they tend to be confident and extremely firm about their taste,” notes Clara. “A lot of clients who experienced hereditary baldness noticed the hair weakening around age 27. And the consequences of losing hair at a young age can be devastating, often leading to very low about their self-esteem. They sometimes become depressed and introverted. Because of that, we are extremely focused to find a solution that will fit their life style, increasing their self-esteem.”
Clients meet with their specialist, which will answer every single question about hair replacement. The salon resembles a modern, stylish, high-end salon but without the high costs. At Perfect Hair Designs, the privacy of their clients is crucial, offering individual rooms equipped to take care the entire service, as well as a comfortable waiting area with coffee, snacks and Wi-Fi.
A new client will walk in and have a consultation with one of their hair replacement specialists. They will cover a variety of questions that clients usually have, over styles and specific needs. Clara and the rest of the team are stylists by trade, so they know exactly how to help the clients find their best look. Measurements are taken for the system, and the best way to maintain it is explained. Their friendly, professional customer service is one of the things that have kept customers coming back to them for years and years. The other key is the product itself. “Nothing beats a custom product,” Clara said. Although she recommends their custom units, they will cut, style and repair any system that you may have it. “The internet has change our industry and we have been able to work along our clients and their needs,” she said.
In addition, the specialists at Perfect Hair Designs highlight that you don’t have to change your lifestyle. “We have clients who sit in the sun, swim, scuba – even sky dive.” Most customers return to the shop every two to three weeks for a full service. Some of their customers have been with them for over twenty years. They come in for styling, sometimes a cut and color.
“One of our biggest challenges in business is the nature of the business itself. People can be thrilled with us, but not want to refer others because they feel uncomfortable. You have absolutely nothing to lose! Get a free consultation and see what we can do for you!”
Perfect Hair Designs is located at South Federal Hwy and SW 10th. The address is 1031 South Federal Highway, Deerfield Beach. Please call 954-588-8948 or email firstname.lastname@example.org for an appointment.