Wade Morgan simply loves the outdoors, especially the ocean. “Living here is the best. The water is right outside my door. Fishing, hunting, boating – I love it all!” All of Wade’s favorite activities have one thing in common – they take place under the damaging South Florida sun. Any fan of the water can tell you – reflected sunlight will burn you twice as fast. Wade decided to do something about it.
He produces a clothing gear called GRG/Got Rum Gear. All of the products in the line, including shirts, pants and buffs, are made with truly striking graphics, primarily of sea life. The performance line is made of UPF 40 fabric. “We cover the whole family from head to toe!”
UPF stands for Ultraviolet Protective Factor. Wade explains, “It’s really important that customers understand the fabric. The UPF comes from the tight weave they make it out of. The UV rays bounce right off – the shirts and pants protect your skin from damage.” Wade wears them every day, both to protect his skin and to advertise the product. The fact that the clothing is good-looking and well-constructed helps a lot. There’s one other aspect of the line that Wade is truly proud of – GRG is made in the US.
“My grandfather taught us the importance of buying American-made products,” Wade said. “He refused to buy TVs that were made overseas, hanging on to his Zenith until the end of his life.” Wade has carried on the tradition in his own life, and feels it is his responsibility as producer.
“The clothes are printed and assembled in the Miami area. I believe the best way to encourage a strong local economy is to buy from local vendors.” He also gets to touch, view and proof his designs in person. Most importantly, he touches and checks the quality of the shirt before the vendor prints thousands of them. His attention to detail shows in every size of every design.
The whole line, including the toddler sizes, can be seen in Coastal Treasures, the store he owns behind the Sands Harbor Hotel. They have a beautiful selection of jewelry, the vast majority of which is from local vendors. They also carry scented candles, handmade soap, shoes, sundries and a very nice selection of Native Sunglasses.
A lot of their customers come in from the hotel. “They come in because they forgot the sunscreen, or just looking for a t-shirt to help them remember Pompano Beach. We’re happy to have them.” Once they get inside, though, they not only find the sundries and collectibles they’re looking for, but find themselves in the GRG Showroom. The selection of shirts with long sleeves in three fabrics come in a variety of designs, with sizes for the whole family.
One of the unique aspects of Coastal Treasures is the nature of the products they carry. Many of their items are locally sourced, including the handmade soaps and candles. A lot of their other products include givebacks – retail products that give back to the community.
One of their popular items is 4Ocean bracelets. Each bracelet is made of recycled material, and each bracelet sold allows 4Ocean to remove one pound of garbage from the ocean, coastal and intracoastal waterways. They also offer the Toadfish Oyster Knives and Cut Proof Oyster Towel. Each item sold from that line helps purchase ten square feet of oyster bed off the Carolina coast. “We love this kind of product,” said Wade. “People can enjoy their shopping and help the world around them at the same time. And these are great products!”
Wade has followed this example with his own GRG line. He offers several turtle designs, and donates a portion of each one back to Sea Turtle Oversight Protection, Inc. “These folks volunteer their time to help hatchling sea turtles find the ocean,” Wade explained. They work with local governments to improve beach habitat for the turtles, and literally stay with their nests to make sure no one disturbs them. We are thrilled to be able to support them through our turtle shirt sales.”
They have another giveback shirt, as well. Each sale of the red, white and blue Patriotic Celebration shirt includes a $3 donation to Disabled American Veterans. Supporting our vets is a cause very close to Wade’s heart.
GRG is a stylish and unique clothing line, designed and manufactured locally. You can see their UPF-30 rated clothing online, or at Coastal Treasures, located at 125 N. Riverside Dr, Pompano Beach, Fl 33062 – at the back of the Sands Harbor Hotel. The store is open Tuesday through Sunday, though the hours can vary a little with the season. They can be reached at 954-933-1692. You can see some of their goods on FaceBook at https://www.facebook.com/coastaltreasuresapprael/ and you can see the whole GRG line at http://www.gotrumgear.com/